Vol. 3 No. 2 (2025): mLAC Journal for Arts, Commerce and Sciences (m-JACS), June 2025

Published: 2025-06-10

From the Editor's desk

Editorial Message

I-II

Articles

HEALTH DRINKS CONSUMPTION PATTERN OF DIABETES PEOPLE IN MADURAI DISTRICT

M. Subasini

1-8
- FULL PAPER
ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) - OPPORTUNITIES AND CHALLENGES IN THE DIGITAL WORLD

Simranjeet Singh, Pawanjot Kaur

9-14
- FULL PAPER
HARNESSING BUSINESS DATA ANALYTICS FOR COMPETITIVE ADVANTAGE IN THE DIGITAL ERA

A.Sasikala, Merccy Minerva T

15-20
- FULL PAPER
REACTIVE INVESTING: THE PSYCHOLOGY OF MARKET RESPONSES AND ITS IMPACT ON LONG-TERM FINANCIAL STABILITY

APARNA P, K. Siva Murugan

21-30
- FULL PAPER
UNDERSTANDING AGRICULTURAL COMMODITY MARKET TRENDS IN NCDEX – AN OVERVIEW

Shifa Fathima, Safeer Pasha M

31-39
- FULL PAPER